Stoke-on-Trent started an Oral health campaign in 2018 called KeepStokeSmiling to highlight the importance of looking after teeth. Started by an orthodontist team and students, the campaign has recruited celebs including Peter Crouch and Proff Lord Winston.
They use 5 social media platforms, aimed at a diff target audience. They've even had support from advertising giants JCDecaux, who will see oral health messages on billboards throughout the city. I think this is a great initiative which has already started to inspire other cities, with hope that this will become a national model for trusts, councils and dental teams!
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